我国气象影视服务发展历程及传播价值研究

Research of the Development and Dissemination Value in Meteorological Film and Television Service in China

  • 摘要: 几十年来,公共气象服务在防灾减灾、应对气候变化、绿色生态发展和支持社会经济发展等方面发挥了重要作用。多年社会调查表明,电视一直是公众获取气象信息的主要渠道。天气预报电视节目以其覆盖面广、形象、直观等特点,成为最受百姓欢迎的气象信息传播方式,是防灾减灾公众服务的重要手段,也是“气象社会化”的重要抓手。回顾了我国气象影视事业三十多年来从无到有,不断发展的历程,通过分析已经建立起的覆盖全国多频道、多频次发布、多类型节目、多媒体传播的服务格局,探讨了气象影视的公众传播价值。得出结论,气象影视在拓展公众服务,支持气象现代化建设,提升气象行业社会影响力等诸多方面起到了独特的支撑作用,并对未来气象影视发展目标进行展望。

     

    Abstract: Public meteorological services play an important role in disaster prevention and mitigation, climate change, green ecological development, supporting social and economic development and other aspects. The social survey over years proved that television has been the main channel for public access to meteorological information. Weather forecast television programs become the most popular way of meteorological information dissemination, disaster prevention and mitigation with wide coverage including intuitive images and other characteristics. It is an important kind of public services, and is also an important beginning of meteorological socialization. This paper reviews the history of China’s meteorological film and television industry from scratch and development for more than 30 years. Analysis has been established covering the national multi-channel, multifrequency distribution, multi-type programs, multimedia communication service pattern, and exploring the public dissemination of the value of meteorological film and television. We may conclude that the meteorological film and television play a unique role in the expansion of public services, supporting for meteorological modernization, enhancing the social impact of meteorological industry and other aspects. Prospects for the future development of meteorological film and television were also discussed.

     

/

返回文章
返回